Pricing Update

A Little Note From Your Hair BFF

Okay Doll babies… we need to talk for a second.

Most of you already know this was coming because many of you have been asking me about it since the beginning of the year.

Truthfully? This pricing update was originally supposed to happen January 1st… but I have been seriously dragging my feet.

I hate this as much as you do, I promise. 😅

Pretty Doll Beauty has never increased pricing before, and because I personally know and work with every single salon and stylist we supply, this was something I didn’t want to rush.

So I did what I always do when I’m unsure about a big decision…

I prayed about it. A lot.

Why It Took Me So Long

Over the past year we’ve been navigating some big changes in the industry — especially with tariffs on imported hair.

Many suppliers raised their prices right away.

But instead of panic pricing, we chose to wait and watch how things stabilized while continuing to absorb those costs behind the scenes.

We’ve now been paying those tariffs for almost a full year without making any pricing adjustments.

At some point though, even your Hair BFF has to admit when it’s time. 💅🏻

The Update

Beginning April 15, 2026, Pretty Doll Pro pricing will increase by $10 per weft.

NOTE: Malibu Members + Pink Label Partners, The Dolls and I are sending out your special pricing individually!

And to the Dolls who already knew this update was coming — thank you for being so incredibly kind and supportive about it. Your messages honestly meant the world to me.

But even with this adjustment, Pretty Doll Beauty remains one of the most flexible and profitable extension options for stylists because we sell hair by the weft — meaning you can order exactly what you need for each client instead of holding thousands of dollars in inventory.

Don’t Panic — I’ve Got You

If you’ve already quoted a client using our current pricing, I will absolutely honor that! 🫶🏻

Your integrity behind the chair matters, and I will always support the commitments you’ve already made to your clients.

From My Heart

This business was built on relationships, trust, and incredible stylists doing beautiful work behind the chair.

Thank you for being part of this little pink empire we’re building together.

I’m always cheering you on!

Xo,
Caroline
Your Fav Hair BFF