Start Here
Welcome To The Doll HQ
If you’re new here… welcome, pretty Doll!
I’m Caroline — the Boss Doll + CEO of Pretty Doll Beauty and the leader of the Dolls. 😘
Pretty Doll Beauty isn’t a traditional hair company. (You probably already know this lol!)
We’re a private, ultra-premium weft supplier built specifically for hairstylists and salon owners who want to offer the very best hair extensions to their clients.
Around here, we believe ordering hair should feel less like dealing with a supplier — and more like having a Hair BFF behind the scenes.
Inside this resource guide, we’ll walk you through everything you need to know about Pretty Doll Beauty, our hair, and how our Dolls work with us.
If we haven’t met in real life yet, I’d love to properly introduce myself…
The Chanel Of Hair
One thing I care deeply about is the quality of the hair stylists are able to offer their clients behind the chair.
In this industry, I’ve seen far too many talented stylists and salon owners forced to launch their brands with lower-quality hair simply because it was the only inventory they could afford.
Starting a brand is expensive.
Inventory is expensive.
And unfortunately many suppliers require stylists to take on enormous financial risk just to get started.
Pretty Doll Beauty was built differently.
Because our Pink Label model allows us to support the sourcing, production, and fulfillment of the hair, our partners are able to offer the same ultra-premium quality hair from day one — without needing millions of dollars in inventory.
In other words…
You don’t have to settle.
Your brand can start with the Chanel of hair, not the budget version.
Because when a stylist builds a brand, she deserves to do it with the very best quality possible. 👯♀️
And of course… none of this matters without incredible hair.
Pretty Doll Hair is crafted with ultra-premium Remy human hair and developed specifically for extension artists — the kind of hair your clients notice immediately.
Our collection features:
• 28 strategically designed shades
• 4 versatile lengths
• ultra-thin Micro Genius Wefts
• ethically sourced, full-cuticle hair
• double drawn density for luxury installs
If you’d like to explore the collection, head here next:
What Makes Us Different
Pretty Doll Beauty was created to offer a private, luxury concierge hair buying experience for stylists and salon owners.
From the very beginning, the goal was simple:
To help stylists get access to the best hair in the world — and never feel like they’re building their business alone. (Oh… and of course, to help you girls make money, too.)
Because behind the scenes, you deserve someone in your corner…
A Hair BFF, a business mentor, and a little bit of big-sister energy helping you navigate it all.
Around here, ordering hair shouldn’t feel like dealing with a supplier.
It should feel like having a concierge partner behind the scenes, helping you deliver incredible results for your clients.
Here at The Doll HQ, we offer several ways to work together depending on where you are in your business:
• Pretty Doll Pro – for stylists ordering hair for installs
• Malibu Membership – for salons who want a concierge hair ordering system
• Pink Label – for stylists launching their own hair brands
• Pink Label Pro – for serious founders building large hair companies
Each path is designed to support stylists as artists and as entrepreneurs.
Because Pretty Doll Beauty isn’t just about hair. It’s about building something bigger together.
If you’d like to understand the philosophy behind how we operate here at The Doll HQ, read more about our Doll Promise below!
Private Supplier, Defined
One of the things that makes Pretty Doll Beauty unique is that we operate as a private supplier.
We don’t publicly list our clients.
Some Dolls proudly share that they use Pretty Doll Hair.
Others prefer to keep us as their secret weapon behind the chair.
And for our Pink Label partners, we often become something even more powerful:
A behind-the-scenes partner helping bring their hair brands to life.
Because sometimes the most powerful partnerships are the ones happening quietly in the background.
If you’re curious about how this works:
How To Request Hair
Ordering hair from Pretty Doll Beauty is designed to be simple.
At The Doll HQ, we call orders Hair Requests.
Most Dolls simply send a quick text with the color, length, and quantity they need.
Others prefer to use our Basecamp ordering hub or submit a Hair Request form.
If you have a salon manager or team member who handles ordering, we’re happy to add them to Basecamp as well — creating a shared home for tracking requests, client names, and UPS shipping updates.
However you choose to request hair, our goal is always the same:
To make the process effortless so you can focus on your clients behind the chair.
Are you ready, Pretty Doll
If you're a stylist who cares deeply about quality, beautiful installs, and building a profitable business behind the chair…
You're in the right place.
Because at Pretty Doll Beauty, we’re not just supplying hair.
We’re building relationships with stylists who want to create exceptional work and meaningful businesses.
Some Dolls simply order hair for their installs.
Others build entire brands with us behind the scenes.
However you choose to work with Pretty Doll Beauty, our goal is always the same:
To support you as both an artist and an entrepreneur.
If you're curious about what working together actually looks like, start here:
